Purpose of this document
When using our website, your personal data will be processed by us as the person responsible for data processing and stored for the period necessary to fulfill the specified purposes and legal obligations. In the following, we will inform you which data is involved, how it is processed and what rights you have in this regard.
According to Article 4 No. 1 of the General Data Protection Regulation (GDPR), personal data is any information relating to an identified or identifiable natural person.
1 Contact details
Name and contact details of the person responsible for processing and the company data protection officer. This data protection information applies to data processing on the website www.linkyard.ch and www.linkyard.cloud by the person responsible:
linkyard AG
Junkerngasse 39,
3011 Bern, Switzerland
(hereinafter “linkyard”) E-mail: info@linkyard.ch
Telephone: +41 31 508 7620
Linkyard's company data protection officer is available at the above address, to HD. Data Protection Department, or available at support@linkyard.ch
2 Collection and storage of personal data
Collection and storage of personal data as well as type and purpose and their use.
2.1 When you visit the website
You can the website www.linkyard.ch without having to reveal any information about your identity. The browser used on your device simply automatically sends information to the server of our website (e.g. date and time of access, name and URL of the retrieved file, browser type and version, website from which access is made (referrer URL)).
This also includes the IP address of your requesting device. This is temporarily stored in a so-called log file and automatically deleted after 2 weeks:
The IP address is processed for technical and administrative purposes of establishing and maintaining a connection, in order to ensure the security and functionality of our website and to be able to track any illegal attacks on it if necessary.
The legal basis for processing the IP address is Art. 6 (1) (f) GDPR. Our legitimate interest results from the mentioned security interest and the need for a trouble-free provision of our website.
We cannot draw any direct conclusions about your identity from processing the IP address in the log file.
We also use cookies and pixel tags as well as analysis services when you visit our website. You can find more detailed explanations of this under sections 4 and 5 of this privacy policy.
2.2 When requesting contact
You can contact us by telephone, e-mail or chatbot at any time using the contact information provided on our website about the products and services offered by us. To operate the chatbot on our website, we use the services of Continually Ltd.
If personal data is collected when you contact us, we use this information to answer your request and provide you with an offer tailored to your needs.
Data processing is carried out at your request and is required in accordance with Article 6 (1) (b) GDPR for the purposes mentioned above for the fulfilment of the contract and pre-contractual measures. In addition, data processing when requesting test access is based on our legitimate interests in accordance with Art. 6 (1) (f) GDPR. These also result from the above-mentioned purposes.
Your personal data collected by us for the request for an offer will be stored for a period of 10 years within the framework of our legal retention periods and then deleted.
2.3 When applying for a vacancy
In the “Jobs” section, you have the option to apply for open positions or send us an unsolicited application.
We need your application documents to determine who sent the application and to be able to answer and process it.
Data processing is carried out at your request and only insofar as it is necessary in the context of answering the application and establishing the employment relationship in accordance with Article 88 (1) GDPR in conjunction with Section 26 (1) BDSG n.F., to carry out pre-contractual measures in accordance with Article 6 (1) (b) GDPR or to protect our legitimate interests in accordance with Article 6 (1) (f) GDPR.
Applications that have not been considered will be deleted after 6 months at the latest, unless you have consented to longer storage in accordance with Art. 6 (1) (a) GDPR.
2.4 When signing up for status messages
We regularly publish reports on current problems under the status.linkyard.ch subdomain in order to keep our customers informed at all times. This applies, for example, to failed services or performance restrictions.
You can subscribe to notifications as an email message or text message on a mobile phone. To do this, you must enter either an e-mail address or a mobile phone number and then sign up for the messaging service. By doing so, you consent to receive corresponding messages and to the use of the e-mail address or mobile phone number provided for this purpose in accordance with Art. 6 (1) (a) GDPR.
You can withdraw your consent at any time with effect for the future. To do so, please use the unsubscribe link contained in the e-mail messages or send us an email support@linkyard.ch.
After unsubscribing from email or SMS notifications, your data will be automatically deleted and you will not receive any further messages.
2.5 When using our service desk
We receive fault reports and inquiries under the subdomain servicedesk.linkyard.ch. This requires prior registration by entering your own valid email address. A registration link is then sent to the email address entered, which can be used to complete the registration after providing a name and choosing a password. The data provided is stored in a user profile.
Using the user profile, we can assign your reports to you and process them accordingly at a later date and, if necessary, you and we can track the processing of your reports and inquiries. We also use the email address to contact you if necessary, for example if you have any questions. You will also automatically receive email notifications about the processing status of your message/request.
Requests may be subject to a fee. If you do not yet have a support contract with linkyard, we will let you know before answering the request and provide you with a corresponding offer.
Data processing is carried out at your request and is required in accordance with Article 6 (1) (b) GDPR for the above-mentioned purposes for the fulfilment of the contract for using the service desk and pre-contractual measures for this purpose. In addition, data processing as part of generating a user profile is based on our legitimate interests in accordance with Art. 6 (1) (f) GDPR in order to process and serve you and your concerns in the best possible way.
We use the services of Atlassian to provide the service desk. In this context, Atlassian processes personal data on our behalf that is generated when using the service. We have concluded an order processing agreement with Atlassian. Through this contract, the service provider assures that it processes the data in accordance with the General Data Protection Regulation and ensures the protection of the rights of the data subject.
Your personal data collected by us for the request and its processing will be stored for a period of up to 10 years within the framework of our legal retention periods and then deleted. Your user profile remains valid until you request its deletion and is then deleted after 3 years at the end of the year. It is then only possible to use the service desk after registration again.
3 Transfer of data
3.1 Web hosting
To provide this website, we use the web hosting service Webflow, Inc., (39811th Street, 2nd Floor, San Francisco, CA 94103, hereinafter referred to as “Webflow”).
Offering a website requires the use of a web hosting service. We use Webflow in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate economic interest in making our offer available on this website. In connection with hosting, Webflow processes personal data on our behalf that is generated when using the website.
When using Webflow's services, it cannot be ruled out that personal data is transferred to a Webflow server in the USA and stored there. Webflow complies with the data protection regulations of the EU-US Privacy Shield and the Swiss-US Privacy Shield.
3.2 More
In addition, the transfer of personal data may only be considered if
- you have given your express consent to this in accordance with Article 6 (1) (a) GDPR;
- in accordance with Art. 6 (1) (b) GDPR, this is necessary to fulfill a contract with you or pre-contractual measures (for example when passing on to software manufacturers for the purpose of resolving licenses or when transferring payment data to payment service providers or credit institutions in order to carry out a payment transaction);
- There is a legal obligation to transfer data in accordance with Article 6 (1) (c) GDPR.
Recipients may use the transferred data exclusively for the stated purposes.
4 Cookies and pixel tags
We use cookies on our site. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your device and do not contain viruses, Trojans or other malware.
Information relating to the specific device used is stored in the cookie. However, this does not mean that we are immediately aware of your identity as a result.
As part of our online offering, we use pixel tags (also known as tracking pixels or tracking pixels). Pixels are small graphics that are integrated via the HTML code of our site. The pixel tag itself does not store or change any information on your device, so pixels do not cause any damage to your device, contain no viruses, Trojans or other malicious software.
The pixels send your IP address, the referrer URL of the visited website, the time at which the pixel was viewed, the browser used, and previously set cookie information to a web server. This enables us to carry out range measurements and other statistical evaluations, which serve to optimize our offering.
On the one hand, the use of cookies serves to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website.
In addition, we also use temporary cookies to optimize usability, which are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again.
On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimising our offer for you (see section 5). These cookies enable us to automatically recognize that you have already visited our site when you visit our site again. These cookies are automatically deleted after a defined period of time.
The data processed through cookies is required for the stated purposes to protect our legitimate interests and those of third parties in accordance with Article 6 (1) (f) GDPR.
Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or that a message always appears before a new cookie is created. However, completely disabling cookies may mean that you cannot use all features of our website. You can prevent the use of pixels on our pages by using appropriate tools or browser add-ons (e.g. through the “AdBlock” add-on for the Firefox browser).
You can find further opt-out options in the following information about the tools we use.
4.1 Facebook pixels
On our website, we also use the so-called “Facebook Pixel” from Facebook Inc. (Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA). As a result, users of our website can be presented with interest-based advertisements (“Facebook ads”) as part of their visit to the social network Facebook or other websites that also use the process. With the Facebook pixel, your browser automatically creates a direct connection to the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and will therefore inform you to the best of our knowledge: By integrating the Facebook pixel, Facebook receives the information that you have clicked on an ad from us or accessed the corresponding web page on our website. If you are registered with a Facebook service, Facebook can associate your visit with your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will find out and store your IP address and other identifying features.
By using the Facebook pixel, we aim to display Facebook ads placed by us only to Facebook users who have also shown an interest in our website. With the help of the Facebook pixel, we therefore want to ensure that our Facebook ads match the potential interest of users and are not annoying. We can also use the Facebook pixel to understand the effectiveness of Facebook ads for statistical purposes by seeing whether users were redirected to our website after clicking on a Facebook ad. The legal basis for using the Facebook pixel is Article 6 (1) (f) GDPR.
You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To adjust which types of ads are shown to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/help/2207256696182627?helpref=faq_content.
You can also opt out of the use of cookies for audience measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and in addition the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/) disagree.
5 Web analysis
The tracking and targeting measures listed below and used by us are carried out on the basis of Article 6 (1) (f) GDPR.
With the tracking measures we use, we want to ensure that our website is designed and continuously optimized. On the other hand, we use tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimising our offer for you.
Through the targeting measures used, we want to ensure that you only see advertising based on your actual or alleged interests on your devices.
These interests are regarded as justified within the meaning of the above provision.
The respective data processing purposes and data categories can be found in the corresponding tracking and targeting tools.
5.1 Google Marketing Platform
On our website, we use the Google Marketing Platform (DoubleClick products, Google Data Studio, Google Analytics and Google Tag Manager), a web analysis and advertising service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). The service combines the Google products DoubleClick Digital Marketing, Google Data Studio, Google Tag Manager and Google Analytics. In this context, pseudonymized user profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website, such as
- browser type/version,
- operating system used,
- referrer URL (the previously visited page),
- host name of the accessing computer (IP address),
- time of the server request,
are transferred to a Google server in the USA and stored there. Google is subject to the EU-US Privacy Shield, which guarantees an appropriate level of data. In addition, we have concluded an order processing agreement with Google for the use of Google Analytics. Through this contract, Google assures that they process the data in accordance with the General Data Protection Regulation and ensure the protection of the rights of the data subject.
As part of the Google Marketing Platform, information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage for the purposes of market research and the needs-based design of these websites.
As part of DoubleClick Digital Marketing, information is collected and evaluated to optimize advertising. The technologies used enable us to target you with individual interest-based advertising. For example, we record which of our content you were interested in. Based on the information, we can also show you offers on third-party sites that are specifically tailored to your interests, such as those resulting from your previous user behavior. The recording and evaluation of your user behavior is exclusively pseudonymous and does not enable us to identify you.
This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of third parties. Under no circumstances will your IP address be combined with other data from Google. The IP addresses are anonymized so that allocation is not possible (IP masking).
You can prevent the installation of cookies by setting your browser software accordingly. However, we would like to point out that in this case not all functions of this website may be fully used.
You can also prevent the collection of data generated by the Google Marketing Platform and related to your use of the website (including your IP address) and the processing of this data by Google by using a Browser add-on[1] download and install. As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Marketing Platform from collecting data by clicking on this link. Your opt-out cookie will be set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
Settings for displaying interest-based advertising through DoubleClick Digital Marketing can also be set via Create an ad settings manager from Google.
Further information on data protection in connection with the Google Marketing Platform can be found here.
5.2 Google Ads Conversation Tracking
In order to statistically record the use of our website and to evaluate it for the purpose of optimising our offer for you, we also use Google Conversion Tracking. Google Ads will set a cookie (see section 4) on your computer if you have reached our website via a Google ad. Google is subject to the EU-US Privacy Shield, which guarantees an appropriate level of data.
These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.
The information generated by the cookie about your use of this website is transmitted to a Google server in the USA and stored there. Google complies with the “US Privacy Shield” privacy policy and is registered with the “US Privacy Shield” program of the US Department of Commerce. In addition, we have concluded an order processing agreement with Google for the use of Google Ads. Through this contract, Google assures that they process the data in accordance with the General Data Protection Regulation and ensure the protection of the rights of the data subject.
Each Ads customer receives a different cookie. Cookies can therefore not be traced via the websites of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for ads customers who have opted for conversion tracking. We learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.
If you do not want to participate in the tracking process, you can also refuse the necessary setting of a cookie — for example via a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate conversion tracking cookies by setting your browser to block cookies from the “www.googleadservices.com” domain. Google's privacy policy for conversion tracking can be found here.
5.3 LinkedIn Analytics and LinkedIn Ads
We use conversion tracking technology and the retargeting feature from LinkedIn Corporation (Sunnyvale, California, USA) on our website. With the help of this technology, visitors to this website can be shown personalized advertisements on LinkedIn. It is also possible to create anonymous reports on the performance of advertisements and information on website interaction. For this purpose, the LinkedIn Insight Tag is integrated into this website, which creates a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time. Further information on data collection and use, as well as on the options and rights to protect your privacy, can be found in the LinkedIn's privacy policy. You can collect data at any time at https://www.linkedin.com/psettings/advertising/actions-that-showed-interest deactivate.
5.4 Snitcher
On our website, we use “Snitcher” from Snitcher B.V. (location Naarderweg 73A, 1223 GN Hilversum, the Netherlands, hereinafter Snitcher). Snitcher uses data collected by the Google Marketing Platform (see above, 5.1). This data is used to evaluate what was viewed on our website and how the visitor came to our website.
6 Email marketing
During the process of subscribing to our newsletter, your email address and first name will be saved by us. We use this data exclusively for the purpose of sending the newsletter. For this purpose, we use the SendGrid service (Denver, Colorado, USA). SendGrid is a subsidiary of Twilio (San Francisco, California, USA). Due to the use of SendGrid's services, the possibility of transmitting personal data to a SendGrid server in the USA cannot be ruled out. The storage of personal data in the mentioned servers is also within the realm of possibility and cannot therefore be ruled out with certainty. Twilio complies with data protection standards in accordance with the EU GDPR and complies with the data protection regulations of the EU-US Privacy Shield and the Swiss-US Privacy Shield.
7 Rights of data subjects
You have the right to:
- in accordance with Article 7 (3) GDPR, to withdraw your consent to us at any time. As a result, we are no longer allowed to continue data processing based on this consent in the future;
- to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can provide information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right of correction, deletion, restriction of processing or objection, the existence of a right of appeal, the origin of their data, unless they were collected by us, as well as the existence of automated decision-making, including profiling and, if applicable, meaningful information about request their details;
- in accordance with Article 16 GDPR, to immediately request the correction of incorrect or completed personal data stored by us;
- to request the deletion of your personal data stored by us in accordance with Article 17 GDPR, unless processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
- to request the restriction of the processing of your personal data in accordance with Article 18 GDPR, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to processing in accordance with Article 21 GDPR;
- in accordance with Article 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible and
- to complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or place of work or our company headquarters.
8 Information about the right to object (Art. 21 GDPR)
For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you based on Article 6 (1) (f) GDPR (data processing based on a balance of interests); this also applies to profiling based on this provision under Article 4 No. 4 GDPR.
If you file an objection, we will no longer process your personal data unless we can prove compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If your objection is directed against the processing of data for the purpose of direct marketing, we will immediately stop processing. In this case, it is not necessary to specify a particular situation. This also applies to profiling, insofar as it is associated with such direct advertising.
If you would like to exercise your right of objection, simply send an e-mail to support@linkyard.ch.
9 Data security
All data transmitted by you personally is transmitted in encrypted form using the generally accepted and secure TLS (Transport Layer Security) standard. TLS is a secure and proven standard that is also used in online banking, for example. You can recognize a secure TLS connection, among other things, by the appended s to http (i.e. https://..) in the address bar of your browser or by the lock icon at the bottom of your browser.
We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are constantly being improved in line with technological developments.
10 Data protection representation
Supervisory authorities and data subjects must contact us directly for inquiries in connection with the General Data Protection Regulation. Stefan Haller is happy to provide you with information and inquiries.
As secondary We have the following data protection representative in accordance with Article 27 GDPR in the European Economic Area (EEA) including the European Union (EU) and Principality of Liechtenstein:
VGS Data Protection Partner GmbH
Am Kaiserkai 69
20457 Hamburg
germany
11 Timeliness and amendment of this privacy policy
This privacy policy is currently valid and was last updated in April 2021.
As a result of the development of the website or due to changes in legal or regulatory requirements, it may be necessary to change this privacy policy.
[1]https://tools.google.com/dlpage/gaoptout?hl=de
